Intel

Core Series 3

ROLE
Senior Art Director
Copy Partner:
Animesh Amitabh Mathur

FOCUS
Creative Concept/Campaign Visual Development

SCOPE
Creative Concept / Visuals / Motion / DOOH / OOH / SM

Intel Core Series 3 is the mainstream processor with our target audience being everyday users, students and small business owners. For this campaign we’re more visually playful and retail-oriented.

We built the campaign around the idea that everyday tech shouldn’t feel ordinary — turning a practical purchase into something exciting, expressive, and genuinely fun.

AI 3D

Typography

3D artist recreated in Cinema 4D, refining the letterforms into a polished, production-ready 3D asset.

AI Workflow

built a workflow to generate the typography across multiple languages, making it easy to test and adapt for different regions.

Retail

Social

AI aided early concepting for the Intel Core Series 3 campaign, quickly testing bold visuals. With Nano Banana, we created 3D AI typography—letters as tactile, sculptural, surprising forms, resulting in a vibrant, distinctive typographic style.

Experience Page

Team
ECD: Roger Baran
CD: Anders O. Gustafsson
Desing Director: Marcelo Mariano
Art ACD: Alice B. McCarthy
Copy ACD: Nathan Stroot
Sr.AD: Abdulhadi Tulimat
Sr.Copy: Animesh Amitabh Mathur
Sr.Copy: Aaliyah Curtis
Art: Brandi D. Kemp
GD: Lucy Ferreira Santos
Motion/3D: Burak Ozcan, Pablo Andres Rojas,
Delgado, Mauricio

Client: Intel