tip time

In 2024, delivery riders in Saudi Arabia faced a harrowing reality, with 22 deaths and 253 injuries reported. Distressingly, this number is on the rise. Riders are always in a constant battle with 'Time. Or else they face the wrath of customers. If they could get a little extra time to make their deliveries, it would greatly reduce the risks they face on the road.

To take the pressure off their riders, HungerStation added a new feature to their app: "TIP with TIME". With every tip, riders received a notification that showed the extra time they had to deliver, letting them ride safely.

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D&AD 2024 Wood Pencil - Cultural Experience / 2024 D&AD

THE ONE SHOW 2024 - Direct Marketing for Good & Experiential & Immersive for Good

Credit
ECD: Rayyan Aoun
ACD: Ahmad Shanaa
Art Director: Abdulhadi Tulimat

Client
Hungerstation

Infographic about 'Tip with Time,' a feature encouraging tip donations to delivery riders through a mobile app. Contains text, images of a smartphone notification, a cityscape, and delivery riders.
Digital illustration showing three mobile screens demonstrating a mobile app interface for tipping and extra time notification for riders. The first screen displays options for tipping with dollar amounts, the second shows giving extra riding time, and the third shows a notification about received extra time on a smartphone lock screen.
A digital graphic with the text 'Tip with Time' and three screenshots of news articles about HungerStation's initiative to ask customers for tips during delivery, with logos of media outlets below.