the super sub

In the fast-paced world of multiplayer gaming, every second counts. Pausing to eat doesn’t just disrupt the action—it can cost the entire squad the win. But what if no one had to stop?

Saudi gamers deeply admire Team Falcons, viewing them as world champions and idols. They love watching them play and dream of playing alongside them.

Kudu, Saudi’s leading fast-food chain, partnered with Team Falcons to create “THE SUPER SUB”—a special meal that came with a one-of-a-kind pro gamer card in every box. This card gave players a temporary chance to add a pro as a friend in the game, allowing them to step in for a match or two while they ate.

For the first time, Saudi gamers could enjoy playing alongside their idols. Kudu brought this epic gamer swap to life through a nationwide campaign that spanned across digital, outdoor, and at Kudu branches.

awards

Dubai Lynx 2025 2 Golds - Brand Experience & Activation / Creative Commerce

Dubai Lynx 2025 2 Bronzes - Brand Experience & Activation / Social & Influencer

Credit
ECD: Firas Ghannam
CD: Jean El Azar
Sr.AD: Abdulhadi Tulimat
CW: Muhannad Haikl
AD: Álvaro Gorostidi
GD: Hasan Bdeir


Client
KUDU

A graphic design advertisement for Kudu's 'Super Sub' campaign featuring images of four armed individuals, text explaining the campaign, and statistics about its success, with a dark green and black theme.
Digital graphic explaining the process of how a super sub meal works in a gaming context, depicting steps such as getting the super sub meal, obtaining a pro gamer tag, adding friends, and the pro player taking the viewer's place in a game while they eat. The background features three characters from a video game, with various interactive interface elements like request buttons, tags, and images of gaming scenes.
Digital marketing campaign poster for Kudu, showcasing outdoor billboards, in-store displays, and social media ads, highlighting teamwork, community, and real-life engagement with gaming products.