the super sub

In the fast-paced world of multiplayer gaming, every second counts. Pausing to eat doesn’t just disrupt the action—it can cost the entire squad the win. But what if no one had to stop?

Saudi gamers deeply admire Team Falcons, viewing them as world champions and idols. They love watching them play and dream of playing alongside them.

Kudu, Saudi’s leading fast-food chain, partnered with Team Falcons to create “THE SUPER SUB”—a special meal that came with a one-of-a-kind pro gamer card in every box. This card gave players a temporary chance to add a pro as a friend in the game, allowing them to step in for a match or two while they ate.

For the first time, Saudi gamers could enjoy playing alongside their idols. Kudu brought this epic gamer swap to life through a nationwide campaign that spanned across digital, outdoor, and at Kudu branches.