That Affordable

Al Jazirah Vehicles needed to launch the new FORD TERRITORY and position it as the affordable Ford quality car to gain a foothold in the entry-level SUV market and meet the needs of a younger more tech-savvy customer base looking for an SUV with a tight budget

IDEA

In order to disrupt the category, Al Jazirah Vehicles went against traditional marketing tactics and collaborated with HungerStation, the #1 food delivery app in the Kingdom, to sell the car on their application.

In an unprecedented move, 2M active daily users had the chance to see the car, choose its features, and ultimately add it to their carts. For three consecutive weeks, social media went on overdrive, as surprised Saudis raced to tweet, TikTok and meme-ify our stunt.

Credit
ECD: Rayyan Aoun
ACD: Ahmad Shanaa
Sr.Art Director: Abdulhadi Tulimat

Client
FORD

Advertisement for Ford Territory, a black SUV, with a blue background. Text highlights affordability, availability on HungerStation, and marketing campaign. There are images of mobile screens, delivery trucks, and icons indicating online presence and campaign features.
Collage of multiple screens and advertisements for Ford vehicles and food delivery services, with the phrase 'That Affordable!' at the top.
A digital advertisement displays two images of a vehicle delivery truck. The top image shows the truck parked in front of a building with a man in traditional Middle Eastern attire walking by. The side of the truck has a large image of a blue car along with yellow Arabic text and a Ford logo. The bottom image shows the truck tipped over, causing the vehicle inside to partially fall out, with a man standing nearby. The background is a blue gradient with the text "That AFFORDABLE!" in large white and yellow letters, and smaller text at the bottom mentions delivery was made through the Hungersation app.