ROLE
Senior Art Director

Copy Partner:
Animesh Amitabh Mathur

FOCUS
Art direction and Creative production

SCOPE
Video / Visuals

TOOLS
VEO3, Nano Banana, Topaz Labs, Runway, AF

Art directed the partnership announcement between Intel and McLaren Racing, covering video production and visual design across display formats. Work ran globally from the 2026 Montreal race onward, marking Intel's entry onto the McLaren F1 car.

hype Video

announcement video

AI video+image generation

event/
outdoor

Visual
/ social

AI Workflow

Using the Workflow (Node) interface, we have better control over the output. In this flow, we generate stills and videos for the entire campaign, maintaining visual consistency.

Team
ECD: Roger Baran
Desing Director: Marcelo Mariano
Art ACD: Vini Sousa
Copy ACD: Hannah Mosele
Sr.AD: Abdulhadi Tulimat
Sr.Copy: Animesh Amitabh Mathur
GD: Lucy Ferreira Santos
Producer: Kristin Bruckner
Editor: Ryan Haury
SFX: Matt Pavolaitis

Client: Intel