Intel Core Ultra Series 3
— CES Launch
ROLE
Senior Art Director
FOCUS
Campaign Visual Development
SCOPE
Lifestyle Imagery / Motion / DOOH
TOOLS
Firefly, Photoshop, Topaz Labs
Intel Core Ultra Series 3 launched at CES 2026 with a black panther as its hero — quiet, intelligent, instinctive. AI-assisted production brought it to life across hero motion, lifestyle imagery, and large-format DOOH that ran across the Las Vegas Strip during CES week.
A cinematic panther motion visual created for large-format CES
Starting from licensed imagery, the process combined image generation, retouching, motion refinement, resolution enhancement, and DOOH adaptation to create high-impact visuals for the CES launch environment.
Panther motion
Under tight production timelines, AI-assisted workflows were used to develop a cinematic black panther visual and motion sequence without a full traditional 3D pipeline.
From Stills images to motion
CES 26 DOOH
Campaign Lifestyle Imagery
lifestyle visuals for digital campaign applications
AI-assisted image generation was used to explore lifestyle visuals for campaign and dot-com applications, focusing on natural realism, premium lighting, and consistent campaign tone.
Creative Direction Structure
A modular art direction structure helped maintain consistency across AI-assisted outputs.
Rather than relying on random generation, the prompts were structured around cinematic art direction principles: scene, style, lighting, texture, color, and camera behavior.
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