Falcons box 2.0

We developed the creative direction and campaign launch for the Falcons Box 2.0, building on last year’s award-winning success. The project introduced a new meal with collectible figurines, supported by a multi-phase rollout including teaser films, social content, in-store activations, and digital engagement through a custom web app. From concept to execution, the campaign blended food, gaming culture, and fan interaction to create an experience that went beyond the meal

Credit:
ECD: Firas Ghannam
CD: Jean El Azar
Sr.AD: Abdulhadi Tulimat
CW: Muhannad Haikl
AD: Álvaro Gorostidi
GD: Hasan Bdeir


Client:
KUDU

Digital graphic with green and black colors, featuring Arabic text, the logo of Team Falcons, and the name Kudu, promoting Falcons Box 2.0 and a new event.

Art Direction ToolKit

Futuristic digital graphic with green neon elements, Arabic and English text, logos, loading bar, and pixelated alien character, resembling a sci-fi video game interface.

Teaser Phase

Outdoor and social media teasers built hype by hinting at the Falcons Box 2.0 before the big reveal.

Launch Phase

The full box — sandwiches, nuggets, fries, drink, and collectible figurines — was unveiled across outdoor, Falcons, and Kudu channels.a

Main Film

Animation Video

How to Play

A large digital poster advertising Falcons Box 2.0, a collaboration between Kudu and Team Falcons, featuring a smiling man holding a box, with a woman walking by in front of the poster on a city street.
A digital advertisement for Falcons Box 2.0 featuring a man holding a Falcon toy on the left and another man holding a similar toy on the right, with a box of fast food including burger, fries, soda, and nuggets in front of the box, set against a glowing green background with neon lines and alongside text in Arabic and English.

THE APP

We created a dedicated Falcons Box web app that connected the meal with gameplay. Each box included a collectible figurine with a unique code. Fans could scan and enter the code in the app to unlock rewards, track their collection, and compete for prizes. The mechanics turned every meal into part of an interactive game — blending food, fandom, and digital engagement

Four smartphone screens displaying an app's interface, including registration, collection, rewards, and leaderboard sections, with a dark background and green accents.

Engaging short-form videos, creator shots, and informative clips showcased the box, its mechanics, and the figurines.

SOICAL MEDIA CONTENT